Music Marketing and Brand Development #2

 After the completion of our Music marketing and brand development project, I can safely say that my group had far too much anxiety about creating a suitable project. At first, the planning process was unbelievably difficult. The music genre for our musician and music video was hip hop funk, which was a genre that no one in the group was familiar with. In addition to this, the task of coming up with a detailed marketing plan was so intimidating that our group had no idea where to start!

    (Funnily enough, the very first thing our group settled on was the look of our artist. What we came up with looks very distinguished as seen in the image!)

After we settled on the idea of our musician, which was a simple man who promotes mental health with an influencer background, the rest of the project progressed much quicker! Our group settled on a target audience of young males, which makes an influencer who originated on YouTube much more convenient, as younger people tend to use YouTube. Before our group could continue the marketing plan, we had to research our genre of hip hop funk in order to best know how to reach our target audience. This researching period was rather difficult, as finding clear information about a niche music type is a daunting task. Nevertheless, our group got the information that we required and incorporated it into our project by making the persona of our hypothetical musician "self-made", to match the genre of funk as it is also a very improvised type of music. 

The next parts of our project relied on our creativity, as we had to get detailed on how our musician (dubbed Renzo Apollo) would structure his brand. We first designed a logo, and the rest of the aspects came naturally. Eventually, a YouTube channel, Instagram page with posts, and a hypothetical merchandise page were all developed to further elaborate on our artists marketing plan. Although the specifics seemed difficult at first, they came rather quickly and were fun to create!

 

 The merchandise page can be viewed at   https://lunamoon1507.github.io/RenzoApolloShop/

(Feel free to explore the site, and links to both YouTube and Instagram page!)

These details allowed us to create the PowerPoint presentation easily. The only task left, and arguably the most difficult, was a music video. This task was entrusted to my other two group members, as I was busy with moving houses throughout the week. Before meeting, they had agreed to film at the Everglades, as the sunset and natural setting would be perfect for the "artistic" video we wanted to create. With a storyboard in hand, my group members recorded clips for around an hour and a half to create our music video. After receiving the clips, a short editing session was all that was needed in order for the video to be finished. After all that's happened, I feel rather content with the finished product!

This project has genuinely taught me many new skills and encouraged my creativity. I have learned that if I do my very best, I and others can overcome daunting tasks such as this one. Most importantly, this project has vastly improved my time management. We only had around two weeks to create this project, and if I didn't focus during class and use my time wisely, my group would have never made the deadline. This project was a great time, and I can't wait to see what's next for me in Aice Media Studies!